Public Relations Officer Qualifications. You'll write press releases, deal with press enquiries, and There are no set qualifications to become a public relations officer. Typically, the CCO of a corporation reports to the chief executive officer (CEO).
Positioning yourself as a likely candidate is something. Public Relations Officers maintain the good image of a brand or company using proactive marketing. However having a degree in marketing or a related qualification is highly desirable.
Monitor the public and media's opinion of your employer or client.
Public relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.
Public Relations, in simple, is communication management, but in practice, it is 'all and sundry'. You can do professional qualifications through the Chartered Institute of Public Relations. Alternative job titles: communications officer media relations officer press officer PR officer.